| Samuel Lim is a wayfinding strategist and designer who founded Studio Lucidus, a consultancy that helps teams make sense of complex environments, beyond signage design. Having led the development of signage systems across Asia, Samuel observed how late-stage wayfinding decisions often dilute otherwise well-intentioned designs. He started Studio Lucidus to shift that pattern, working with architects, developers, and public agencies to bring clarity to projects from the very beginning. |
All Sessions by Samuel Lim
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November 7
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12:20
Paradox of Connectivity
12:20 - 12:30In our pursuit of hyper-connected cities, we’ve designed hubs that promise seamless movement and convenience. Yet many leave users disoriented. When transport, retail, and civic functions converge under one roof, the lack of attention to wayfinding often undermines the very vision that brought these systems together.
Transit Mapping Symposium