Jug is an architect and mapmaker with 12 years experience in transit mapping. He has designed official public transport maps and traveler information systems for numerous cities around the world including Barcelona, Geneva, Luxembourg, Utrecht, Riyadh, Dubai. He is the founder of the mapping and wayfinding studio inat in Paris and a consultant for digital mapping platforms Apple Maps and Google Maps.
Since 2017 he’s a partner at the Dubai based wayfinding consultancy DezignTechnic that builds wayfinding solutions across scales from shopping malls and hospitals to entire cities like Neom.
Jug posits that wayfinding is “the art of influencing flows” and is on a permanent quest for the hidden structure and beauty of networks.