Schedule

Transport for Jakarta kickstarted an initiative to improve accessibility for Public Transport in Jakarta by designing legible wayfinding. Now this movement is spread to more cities in Indonesia as well as the region.

In our pursuit of hyper-connected cities, we’ve designed hubs that promise seamless movement and convenience. Yet many leave users disoriented. When transport, retail, and civic functions converge under one roof, the lack of attention to wayfinding often undermines the very vision that brought these systems together.

How can a public transport operator evolve from delivering information to designing experiences? At Geneva Public Transport, we are building a Customer Experience culture — with vision, strategy, measurement, design, and governance — to make every journey seamless and human-centered.

This project represents the visual and functional transformation of the rail network map of the Barcelona metropolitan area. The new design makes it clearer, more accessible, and ready to reflect both the current and future complexity of the system. Also, it finds the balance between Barcelona city and the wider territory, making mobility easier to understand and more people-friendly.